When is the best time to post Instagram Reels?
Create the best posting schedule using your Instagram Insights and optimal posting times that the social media industry doesn't want you to know!
Key Points:
When Is The Best Time To Post On Instagram?
When it comes to posting on Instagram, the best time to post depends on several factors including:
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Your target audience location
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Your account type (whether you have a Creator or Business account)
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Your content niche
However, there are a few general guidelines that can help you boost post performance. These are the optimal times to publish your Instagram posts in general:
Basically, you want to post when users are most likely to take a break and scroll their phones (during their morning commute, lunch breaks, and after work).
Many experts also recommend posting content at midnight (12AM), so that your content appears in front of Instagram users as soon as they open the Instagram app in the morning.
Want to streamline your posting strategy even further and maximize audience engagement? Below we'll go through the best time to post on Instagram depending on the type of post content you're creating.
Best Time To Post Instagram Photos & Videos
While it's always important to understand your audience's daily routines before anything else, there are a few guidelines for posting Instagram photos and videos.
Best Time To Post Instagram Reels
Best Time To Post Instagram Stories
Posting Stories depends on when your specific following is online.
You can learn about your follower's habits via audience insights but a general rule of thumb is to post early in the morning, or in the evening after work.
Since Stories only last 24 hours, you're going to want to optimize your posting strategy.
Best Time To Post Instagram Carousels
The best time to post Instagram Carousels is in the early morning on Tuesdays.
The Best Time To Post On Instagram Depending On Your Niche
If you're running a business, the best time to post can differ depending on your niche. Here are a few common industries and the optimal posting times for each one.
Does It Really Matter What Time You Post Instagram Reels?
While many swear by posting at peak hours as part of their successful Instagram marketing strategy, many experts insist that you can maintain high levels of Instagram engagement without stressing over the exact timing, as long as you're creating engaging content geared towards your specific Instagram audience.
If you'd rather not worry about the best time to post Reels, here are a few general guidelines to keep in mind:
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Post at least once a week, at the same time each week. You can use a social media management tool like Later to schedule content consistently across multiple social media accounts.
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Share your posts to your Story to ensure your followers see it
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Make the most of the 30 hashtag limit in each post. Include relevant hashtags.
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Diversify your post types. Create photo posts, video posts, Reels, Carousels, and Stories.
Using Instagram Insights To Find The Best Posting Times
You can also use Instagram analytics to learn more about your audience demographics, helping you to streamline your Instagram strategy even further and reach a broader audience.
To get started, you'll need to swap your Personal account to a Creator or Professional account.
How To Change Your Instagram Account Type
Tap the three lines on the top right corner of your Instagram profile.
Scroll down to For Professionals and tap Account Type And Tools.
Tap Switch To Professional Account.
Follow the on-screen prompts depending on your account type.
Select either Creator or Business (either option will let you view insights).
Complete the on-screen prompts to finish set up.
How To Access Instagram Insights
Tap the three lines on the top right corner of your Instagram profile
Scroll down to For Professionals and tap Insights.
Frequently Asked Questions
Does it matter what time you post on TikTok or other social media platforms?
If you want more engagement, it's a good idea to post consistently and around the times when your users would be most likely to open the app. That means during the lunch hour in your timezone, or in the evening when users are most likely to check Instagram after work, or in the case of younger audiences, after school.
How to find your target audience on Instagram?
Learning about your target audience's habits is the key to building an effective social media strategy and creating the best performing posts. You can view audience insights via Instagram's professional dashboard, once you swap to a Creator or Business account.
How to see what time zones your target audience is active in?
You can see your audience's location and demographics via Instagram Insights. Check out our full guide here.
What is the best time of day to post reels on Instagram?
Check out our complete guide to Instagram posting times here.
How to make a reel go viral?
Going viral is a combination of engagement, quality content, and luck. Thankfully, you can control 2 out of 3 variables. Learn how to increase your Instagram engagement for free with QQTube.
What is the best video time for Instagram reels?
Check out our complete guide to Instagram posting times here.
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How to get maximum engagement on Instagram today?
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