YouTube Metric Ratios for Success

Terri P

When it comes to growing your social media presence and YouTube channel, slow and steady is the best way to go! It’s important to strike a balance between your channel goals and your channel’s current needs, especially when it comes to purchasing Likes, Views, and Subscribers. 


So how many views, likes, and subscribers should you purchase? There is no one-size-fits all answer, but there are some key ratios to keep in mind while planning for success. Read on to learn more!


Please note: We have no connection to or association with YouTube and we can’t offer you any advice or insight into what they will consider for ranking/trending or what they will approve for monetization. 


YouTube metric ratios for success


Likes To Views Ratio


The first metric ratio to keep in mind is Likes to Views. In fact, this is the first thing viewers will notice when clicking your video, so it’s important to keep things looking natural.

As Likes determine a channel’s popularity, it’s important to maintain a ratio of approximately 4 likes per every 100 views - a 4% like to view ratio. 


Likes inform a new viewer whether or not your content is worth sticking around for. If a video has 1,000 views but only 10 likes, it can look unnatural and unpopular. Aim for at least 4 likes per 100 views to keep things balanced.


Comments To Views Ratio


Another important metric ratio is Comments to Views. Comments show a first-time viewer that your content is engaging and worth talking about.


You should aim for at least 5 comments for every 1000 views, or a 0.05% comment to like ratio. 


Be sure to keep the conversation going and engage with your audience when they comment. Responding to comments shows your audience that you take the time to listen to their feedback, and allows you to create even better content in the future!


Views to Subscribers Ratio


Subscribers are the ultimate channel popularity metric. The more subscribers you have, the more popular your channel is - it’s that simple! When building your channel, it’s important to ensure that each of your videos reflects your channel’s overall popularity by maintaining a strong Views to Likes ratio.


For every 1,000 subscribers you have, you should have at least 140 views per video.


That means your Views to Subscribers ratio should be around 14% in order to achieve balance. Anything less than that and it may appear to an outside viewer that your subscribers just aren’t engaging with your content.


Watch Time & Retention


While outside viewers may not be aware of your retention rates, it’s an important inside metric to keep in mind for long-term success. Ensuring that your viewers are actually watching your videos is important and can affect your channel for better or worse. 


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