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Why You're Losing Instagram Followers 2024 + The Solution
May 9th, 2024 by Terri Pinyerd

Are you losing Instagram followers lately? Today we'll take a look at the top reasons why Instagram creators lose followers, plus how to resolve these issues and start rebuilding your profile fast!


Decline In High Quality Content



If you find that you're suddenly losing Instagram followers, it may be due to the quality of your content, whether you create photo posts, videos, or Instagram Reels.


While the specific quality of your images, videos, and captions are a big part of this, promoting sponsors excessively or creating irrelevant content also plays a big role.


Excessive Promotion


Constantly promoting sponsored content is a quick way to start losing followers. The Instagram accounts that follow you are there to enjoy your content and unique voice - if everything you post is an advertisement for something they'll quickly feel taken advantage of and leave.


Irrelevant Content


On the same note, posting content that has nothing to do with the interests of your target audience can negatively impact your account. Focus on creating valuable content that resonates with your followers.


A content strategy that takes into account the demographic of your target audience - both on Instagram and other platforms - is key when it comes to long term success.


Posting Inconsistently



If you don't have a solid posting schedule, follower loss is inevitable. If your followers don't know when to expect your content they are less likely to open the app during those times which means they won't see your content and will likely unfollow as a result.


Create a posting schedule that aligns with your account's Insights regarding your target audience and current audience, plus your own personal scheduling limitations.


Technical Factors



Sometimes it's not your fault! Whether it's an Instagram glitch, or a case of mistaken bot cleanup, Instagram may mistakenly remove large amounts of followers from your account.


Every so often Instagram cleans up what they consider to be fake followers. This might not actually be because those are fake accounts, but rather they lack a profile photo, or are inactive for a long period of time.


If you know you're creating quality content and posting consistently, chalk it up to bad luck and keep going.


How To Gain New Followers



Ready to start rebuilding your Instagram account? Here are a few ways to get started.


Improve Your Content Quality


Ensure that your images are crisp, your video has solid audio, and that your captions are thoughtful and attention grabbing.


Be sure that you're providing content that is either educational, entertaining, or both and that suits the needs of your target audience.


If you have sponsored content to share, integrate it in a way that feels natural and not like a commercial, while still providing value to those who may not want to buy what you're selling.


Create A Posting Schedule


Post consistently! Whether it's once a week or every day, posting at the same time and same day regularly is the best thing for long term Instagram growth.


Start small, and only stick with what you know you can achieve based on your schedule and content abilities.


Invest In Instagram Followers


Did you know that you can buy Instagram followers to help build up your Instagram profile?


When you choose a high quality Instagram follower provider, you can grow your account faster than you would if you were just waiting for organic growth (which can sometimes take months if not years!).


It's a great way to consistently grow and reach your goals while saving you time and and effort in the long run.

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