Whether you’re new to posting YouTube Shorts, or just want to take your existing channel to the next level, today’s guide will help you determine the best times to post both your regular videos and Shorts content for each day of the week.
Key Points:
When Is The Best Time To Post On YouTube In General?
The best times to post on YouTube overall are late afternoons on workdays.
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Wednesdays at 4pm is the single strongest time to post
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Thursday and Monday at 4pm are runners up
In general, posting between 3-5pm on weekdays will give you the best potential for views.
If you’re creating both regular YouTube videos and YouTube Shorts, or you’re just starting out on the platform and aren’t sure where to begin with your content schedule, consider posting early in the week between 11am-3pm and from 7pm-10pm.
This will give you a foundation of analytics to work from, after which you can use your personalized insights to determine the best time to post for your specific audience.
If you already have at least 28 days worth of insights from YouTube Studio, skip ahead here to learn how to interpret your analytics.
The Best Time To Post Regular YouTube Videos
For regular, long-form YouTube videos posting in the late afternoon or early evening on weekdays is your best bet. For weekends post in the morning.
The Best Time To Post YouTube Shorts
YouTube Shorts have their own feed, which means the ideal times for posting regular YouTube videos might not apply to Shorts.
As a general rule of thumb, the ideal posting time is Tuesday from 11am-12pm but in general posting early in the week during 12pm-3pm and 7pm-10pm is solid.
The Best Time To Get More Likes
If your goal is to gain more likes on your videos, consider posting on Tuesday or Saturday at 4pm.
During these times, Shorts under 40 seconds long were found to have 33% more likes than other types of content.
The Best Times To Post On YouTube Day By Day
If you want to stick to your own ideal posting schedule, but want to make the most of each day, here are some of the best times to post on YouTube for every day of the week.
The Best Time To Post On Youtube On Monday
Monday content will perform best if you post at 11am, 3pm or 7pm.
The Best Time To Post On Youtube On Tuesday
Tuesday content will perform best if you post at 11am, 4pm, or 8pm.
The Best Time To Post On Youtube On Wednesday
The best times to post YouTube Shorts on Wednesday are 12pm, 3pm, and 8pm.
The Best Time To Post On Youtube On Thursday
The best times to post content on Thursdays are 12pm, 3pm, and 8pm.
The Best Time To Post On Youtube On Friday
Friday’s ideal posting times are 10am, 1pm, and 9pm.
The Best Time To Post On Youtube On Saturday
The best times to post on Saturdays are 9am, 11am, 9pm.
The Best Time To Post On Youtube On Sunday
The best times to post on Sundays are 9am, 12pm, 8pm.
The Best Times To Post On YouTube By Region
Did you know that the best times to post on YouTube vary by region? If your channel’s audience is in a different country, consider posting at the ideal times for their location to maximize potential engagement.
The Best Time To Post On YouTube In The USA
For US audiences, consider posting at the following times (EDT):
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Weekdays at 2pm, 5pm, 8-9pm
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Weekends at 9-11am & mid-afternoon
The Best Time To Post On YouTube In The UK
UK audiences engage more with content posted at the following times (CET):
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Weekdays at 2pm, 4pm, 6pm
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Weekends from 9am-1pm
The Best Time To Post On YouTube In Australia
Australian audiences are early risers. Post at the following times (AEST):
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Weekdays at 7am, 12pm, 8pm
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Weekends from 10am-1pm
The Best Time To Post On YouTube In Canada
Canadian audiences are identical to US audiences. Post at the following times (Central):
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Weekdays at 2pm, 5pm, 8-9pm
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Weekends at 9-11am & mid-afternoon
The Best Time To Post On YouTube In The Philippines
If your audience is location in the Philippines, post at these times (PHT):
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10am-6pm any day
The Best Time To Post On YouTube In India
Indian audiences are most likely to be online during these times (IST):
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Weekdays from 6-10pm
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Weekends from 9-11am & 1pm
The Best Time To Post On YouTube In Japan
Audiences in Japan tend to wake early in the morning, so post during these times:
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9am - 12pm any day
The Best Time To Post On YouTube In South Korea
Korean audiences are also early risers, so consider posting during these times:
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9am - 12pm any day
The Best Times To Post On YouTube By Industry
You can also adjust your posting habits based on the niche your channel is in. This can be a great place to start if you’re overwhelmed by all of the data and just want to start off strong from the beginning.
The Worst Times To Post On YouTube
Now that you’re familiar with the best times to post on YouTube, it’s important to keep in mind that some days and times should be avoided.
In general, the worst days to post are Sundays and Saturdays.
You should also avoid early mornings (3am-5am) and late at night (10pm-12am).
For YouTube Shorts, most users will post during 8am-10am, so avoid this time. Instead, consider posting during off-peak times.
Using YouTube Analytics To Find Your Best Time To Post
Knowing general posting times is great, but every channel is different. You can use your YouTube Analytics data to determine the times that your own subscribers are most likely to be online.
First, visit YouTube Studio.
Click Analytics on the left-hand menu.
Click the Audience tab.
Scroll down to the When Your Viewers Are On YouTube section - click this.
The dark bars are the times when most of your viewers are online - aim to post during these times.
If you’re new to YouTube and don’t have access to these analytics yet, start by posting during the general ideal posting times outlined here, then come back to your analytics after a few weeks have passed.
Frequently Asked Questions
When should I post YouTube Shorts on Wednesday?
In general, posting YouTube Shorts anywhere from 12pm-3pm and 7pm-10pm on Wednesdays is your best bet.
What time of day is best for YouTube Shorts?
YouTube Shorts get the most engagement when posted on Tuesdays, from 12pm-3pm and 7pm-10pm.
How do I make my YouTube Shorts go viral?
First, choose a topic that’s unique and fits your niche. Then, keep your Short brief - 40 seconds is ideal. Post it at the right time (usually Tuesdays from 12pm-3pm and 7pm-10pm is best). For best results, consider buying YouTube Shorts views to help your Short reach the For You page faster!
How many views on Shorts to make $1000?
YouTube pays 13 cents per 1000 views on average for YouTube Shorts, which means you’d need to get approximately 7,692,308 views to make $1000 from a single Short.
How to get 10m Shorts views in 90 days?
If you’re trying to qualify for the YouTube Partner Program using the Shorts path, consider buying YouTube Shorts views to help reach your goal quicker!
Can you make a living off Shorts?
You definitely can, and many content creators do using a combination of YouTube Partner Program earnings, affiliate marketing, merch sales, and sponsorships.
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