As the world’s second largest global social networking site, VK.com has over 100 million monthly active users and continues to grow!

Not only can you reconnect with old friends and network with new ones, but VK.com allows users to stream and share media - making it even more powerful than Facebook!

Looking to create a presence for your brand or business on VK.com, but not sure where to start? You’re in the right place! We know how important it is to create a strong first impression, and with so many social media platforms competing for your time and attention it can be hard to know where to turn.

That’s why we have your back with the latest industry advice and insider tips on how to make the most of your social presence and go viral in the process. Ready? Let’s go!

Creating A Strong VK Profile

At first glance, a VK profile - and in fact the entire UX of VK.com - is strikingly similar to that of Facebook. Despite featuring a slightly lighter shade of blue, a profile page on VK.com includes an almost exact replica of the Facebook interface. Creating a strong VK Profile, therefore, shouldn’t be too tricky if you have experience with Facebook.

As with any social media platform, your profile picture is your first impression. Choosing a profile picture that represents your personality - or personal brand - the most is key. If you’re adept at taking selfies, go crazy!

If not, have a friend or family member take a flatter photo of you that clearly shows your face, preferably in a setting that shares a little bit about your interests or personality. For example, if you love travel, why not share a profile picture of yourself during a memorable trip? Or maybe you love to cook, in which case a selfie by a beautiful dish would be a better fit. Whatever you choose, make sure it truly represents you. 

Once your profile image is set, follow the on screen instructions to fill in the remainder of the profile prompts that VK provides. Much like Facebook, basic life information like hometown, current location, schooling, and so on are key. 

Now that you have an amazing profile set up, it’s time to start adding some friends!

Networking 101

While VK.com allows you to interact with people you already know and love, why limit yourself? Unlike Facebook, VK.com encourages users to add people they might not already know, based on the type of content they post.

Here on VK, posting constantly is actually preferred - unlike Facebook where a constant stream of daily status updates might get you blocked or unfollowed. The more you post, the more you can interact with people who have similar interests. Sharing cozy photos, motivational quotes, and fun selfies is the best way to reach new friends.

Don’t be shy!

Which Types of Content Perform Best on VK?

VK.com combines the best of Facebook, Instagram, Tinder, and YouTube into one platform. This means that no matter what type of content you prefer, there’s something for everyone. In short, any media format performs great on VK.com - just make sure that you’re being authentic. 

Posting consistent, sincere content that expresses your personality and connects with your network is a great place to start. Don’t fall into the trap of posting content simply for the sake of it, or because you want to go viral. Your network wants to get to know you through your content, so give them what they want!

For maximum engagement, be sure to share your VK posts across multiple platforms, and vice versa. If you have video content that will perform well on YouTube, feel free to share it there and reach a more diverse audience. You can also share popular content from your other profiles to VK.com, so that your network knows they can reach you elsewhere for even more content at any given time. Don’t box yourself in to one platform, reach for the stars!

Investing In SMM Tools

Now that you’re a master of the VK.com profile, you’ve built a strong network of friends and followers, and you know what kind of content you’d like to share with the world, you might be wondering why your posts and profile aren’t performing as well as you’d like. Maybe you’ve been just shy of your engagement goals for the last few months, or you’re itching to go viral. With a tricky algorithm to beat, it’s no surprise that users of all social media platforms struggle to reach their engagement goals or to appear in front of their target audience. 

That’s where SMM tools come in! By building a strong foundation of VK.com SMM tools like VK.com likes, VK.com shares, VK.com followers, and more, you can help boost your content so that it can appear in front of the audience you deserve, and achieve organic engagement in the process! Once users see that your profile is worth following and your content is worth committing to, you’ll begin receiving organic followers, likes, shares, views, and more.

Check out our Services & Pricing page to view our amazing selection of social media marketing services, and our New Order page to learn more about each one!

Want even more amazing tips & tricks from the professionals? Check out the rest of our blog for even more in-depth guides and industry expertise!