Did you know that YouTube's tagline is Broadcast Yourself? In fact, many popular channels on YouTube have their own slogans and taglines - phrases that summarize their channel's mission and theme of their content in just a few words.
A great business tagline represents your content in a concise and memorable way, expressing your brand voice in the process.
Whether you're creating content on YouTube for personal or business purposes, creating a catchy tagline can help build brand awareness and set your channel apart.
Today we'll take you through the process of creating your own tagline!
While slogans and taglines are often used interchangeably, there is a distinct difference between the two.
What Is A Slogan?
Slogans are usually tied to specific campaigns or products, rather than the overall brand. While slogans can also function as taglines, oftentimes they're more specific to a unique piece of content.
Slogans are often temporary and can change more frequently than taglines, allowing greater flexibility for changes over time.
What Is A Tagline?
Taglines are short, catchy statements that sum up the company's mission and improve brand recognition. A famous example of this would be Nike's tagline: Just Do It.
Taglines are used consistently across products or content within a brand, and often for many years. Because a tagline is tied to the brand's core identity, there's less room for flexibility.
Regardless of your content niche or the specific product you're providing, every effective tagline - including the iconic taglines many of us have come to recognize - incorporates the following elements:
Brevity: Concise and to the point.
Clarity: Your audience understands what your brand is about immediately.
Memorability: Utilizes a unique combination of words, a specific rhythm, or rhyme scheme.
Uniqueness: Avoids clichés and doesn't sound like any other tagline out there.
The perfect tagline takes these elements into account while still staying true to the brand. The aim is to create a positive association between the tagline and the brand's product. A great example of this would be the famous McDonalds' tagline I'm Lovin' It.
Types Of Taglines
Before you begin creating a tagline for your business, you should have a clear idea of the type of tagline you want to create. Different types of taglines that serve different purposes. These include:
1. Descriptive Taglines describe the product or service in a straightforward way.
2. Superlative Tagline express brand's superiority in some way, often using words like "best," "first," or "number one."
3. Imperative Taglines: An imperative tagline commands or encourages the consumer to do something or think in a certain way.
4. Provocative Tagline: These are designed to provoke thought or stir emotion.
5. Specific Benefit Taglines: These highlight a unique advantage or feature of the product or service.
Now it's time to come up with an effective tagline for your own video content. Your new tagline should express your channel's core values without being too wordy or vague.
You'll want to avoid the following:
Copying other well-known taglines
Understand Your Brand
Before you begin brainstorming taglines, it's important to define your channel's mission. What are your core values? How does your personality shine through?
For example, if your channel features humorous content, an amusing tagline is a good choice. However, if you're running a professional channel with serious content, using a joke tagline would be a bad idea.
Along with this, identify your target audience. This is key when it comes to creating a tagline, because if your audience is located in a specific region they might not understand certain turns of phrase or idioms.
Now it's time to start brainstorming! The simplest way to do this is write down as many words or phrases that resonate with your brand, or by using a YouTube keyword generator tool.
You can use mind-mapping techniques to help you put your train of thought down on paper.
If you're stuck, or torn between two phrases or words, consider asking a friend or even create a poll among your audience to see what they prefer.
Don't hold back - the purpose of brainstorming sessions is to come up with as much content as possible initially before refining it. It doesn't have to be perfect!
Test It Out
Once you have a few taglines or phrases ready from your brainstorming session, create a social media poll or reach out to a friend or family member to gauge their reactions and preferences.
Refine Your Tagline
Hopefully at this point you have a tagline ready. But it's not finished yet!
With your tagline in hand, create a few variations. You'll want to edit it for both clarity and brevity. The shorter the tagline, the better, but you don't want to sacrifice clarity for brevity so it's okay if it's a little longer.
For example, popular lifestyle YouTuber Lavendaire's tagline is Life is an art. Make it your masterpiece.
While this tagline is longer than traditional taglines, it's still memorable and represents her brand accurately.
Launch Your Tagline
Once you've finished your tagline, it's time to launch it! You can announce it on social media or within your YouTube content. Include it in your About page, channel cover photo, and video description box to increase visibility.
If you find that your channel has evolved, don't be afraid to refine your tagline. While taglines are meant to last longer than slogans, they don't have to be set in stone.