Woman using laptop to buy SMM services

Why Buy SMM Tools?

Terri P

In today’s social media driven world, social media marketing (SMM) is more important than ever. So why buy SMM tools? With so many updates happening at a rapid pace, it can be difficult to keep up with your brand’s audience in an ever-changing landscape. Keep reading to learn why buying SMM tools can help take your content to the next level!

Picking Your Platform

 

Man comparing social media platforms

 

Before you buy SMM tools, it’s important to determine which social media platforms you want to focus on. With so many options to choose from and a global audience to account for, it’s not enough to just pick one!

 

Your primary platform should reflect your brand personality. Is your brand image informative, educational, or visual? YouTube might be your go-to. Or maybe you’re a hands-on creative brand, in which case Pinterest may be your best option. 

 

It’s also important to keep in mind your brand’s demographic as well as the global monthly active users of each social media platform. Decide which platform you want the bulk of your content to be featured on, then choose at least two secondary platforms to supplement your audience reach.

 

Don’t spread yourself too thin! If you’re on every social media platform it will be hard to maintain quality content across all of them consistently. Quality over quantity is best when it comes to SMM. Which brings us to…

 

Creating Valuable Content

 

Creating SMM content via a mobile phone

 

Now that you’ve determined your platform focus, it’s time to create the content that will get you noticed. The main goal here is to stay true to your brand. Be original, have fun, but bring value! It’s easy to post memes and witty quotes to gain audience attention, but it’s more important to provide the value that maintains a consistent audience over time. 

 

A great way to start is by observing your competition. Keep in mind the following points:

 

  • Where are they posting the bulk of their content? Do they stick to just one social media platform, or are they featured everywhere?

 

  • What kind of content are they posting? Is their content image based, or are videos more their thing?

 

  • How often are they posting it? Do they post a few times a week, or a few times a day? What days are they posting? What time of day do they post?

 

  • Do they interact with their audience on a regular basis? Are they engaging and friendly, or do they keep things businesslike?

 

  • Do they keep up with trending hashtags and topics, or do they keep to their own niche? Keeping up with news and current events can be valuable, but it’s important to only pick what’s relevant to your audience.

 

  • Do they provide freebies and exclusive content on social media? Exclusive freebies for engaged audience members can be a great way to encourage a following!

 

Knowing how your competition is maintaining their audience is key to creating your own content. Be mindful of the similarities and differences - what works for your competition might not work for you. Your audience will notice if you copy another brand outright, so be original and you can’t go wrong!

 

Building A Foundation of Engagement

 

SMM engagement from a mobile phone

 

How often do you stumble across a YouTube channel with no subscribers, or a Pinterest board with no followers, and feel compelled to commit to their content? Chances are you only follow along if you see that the profile already has a significant following - and so does everyone else!

 

A social media profile is only as good as its engagement. It can be hard to build an audience from scratch without that valuable foundation of subscribers, followers, likes, and views. That’s why it’s so important to buy SMM tools, especially when you’re building a brand! 

 

So which SMM tools should you buy? It depends on your brand goals and the platform that you’re using. A good rule of thumb is to start small and keep things looking as natural as possible. Once you begin gaining an organic audience and engagement you can play around with numbers to attempt to go viral, but when you’re in the first stages of social media marketing it’s important not to look suspicious. An example of unnatural growth would be if you have 1,000 subscribers but only one YouTube video, or no subscribers and thousands of views on your videos. Balance is key!

 

The Bottom Line

 

Social media marketing can be daunting at first, but with the right approach you can make your mark. By observing your competition, creating valuable content, and building a strong foundation of engagement, any social media profile you build will be off to a flying start.