Person accessing Instagram on a smartphone

Create & Engage With Instagram Content

Terri P

Since 2010, Instagram has been one of the internet’s top social media contenders, battling for the top position with Facebook and Twitter. As of June 2018, Instagram boasted over 1 billion monthly active users - that’s a lot of screens! With ease of use and brand appeal, Instagram has garnered loyalty from users around the world, making it the top choice for social media marketing and branding. Whether you’re a YouTube entrepreneur, a small (or big!) business owner, or simply just looking to increase engagement on your personal Instagram account, it’s all about the content.


Here at QQTube, we know how challenging it can be to create consistent, original content that appeals to your audience base all while increasing engagement and viewership (phew!). That’s why we’ve got your back - with an amazing variety of services across major social media platforms, QQTube helps you simplify success and make the most of your content. After all, your work was meant to be seen! Today we have some great tips on how to create engaging content for your Instagram account, so read on to learn more, and while you’re at it, check out our Services & Pricing page where you can find a great selection of Instagram services to help you boost your Likes, Followers, Views, Saves, and more!


It's all about the content


While there are a variety of ways to engage your audience, the most sustainable and cost effective way of increasing engagement is by creating consistent, high-quality content. With Instagram you have several options: photos, videos, Instagram Stories, and IGTV content. We highly recommend that you utilize each of these options to its fullest extent. Sticking to only one form of content is a sure way to fall into a social media rut, so mix things up by posting a blend of media types.


Instagram Photos


Adult female holding up a smartphone in a forested path to reveal a picture of the path on Instagram.


Instagram’s primary media format is photos, so it should come as no surprise that this is where the bulk of your content should be. It’s important to use recent, high-quality photos that are true to your brand - and owned by you! While it’s tempting to use stock photos or to slip in a few scenic images that you found online, it’s essential that you maintain trust with your audience and authenticity with your brand. You don’t have to be a professional photographer to create engaging images, either! Instagram was created as a way for everyone to share photos, regardless of their skill set. Here are a few easy tips that can help increase the overall quality of your image:


  • Take your picture in indirect natural light. Indoor lighting can result in grainy, out-of-focus images that look messy on your feed. Try taking photos near a window or outdoors for best results.
  • Ignore the rule of thirds! While Photography 101 might emphasize the importance of the rule of thirds, Instagram’s square photo format favors centered images. A subject in the left or right third of this square will look unbalanced when viewed in your feed.
  • Be natural: while it’s easy to get caught up in the “influencer” trend, your audience wants to see the real you behind the brand. Candid images are more popular than highly staged photo shoots.
  • Mix it up: selfies, pet photos, foodstagrams, scenic shots, vacation videos...the list goes on! Choose a variety of subjects for your feed, and play around with the angles for a more engaging and vibrant content pool.
  • Less is more: avoid overly cluttered imagery in favor of simple backgrounds and single subject shots. After all, you want to avoid being a face in the crowd.


Instagram Videos


Adult woman holding up her smartphone to record a live video of several people riding elephants.


Video is one of the most valuable forms of media, allowing users to pack in a ton of information in a short amount of time. Instagram’s video length limit is 1 minute, so make the most of it! As with your photos, be sure to film in good quality light, and choose an interesting subject. It’s also important to make sure the sound quality is decent - if you can’t hear what’s going on, be sure to mute the video in order to avoid unnecessary distraction. There’s nothing wrong with a silent clip if it’s interesting!


Instagram Stories


Adult woman holding up her smartphone to record a bride and groom's first dance.


Instagram Stories are a great way to include content that would otherwise clutter your feed. The basic rule of thumb when it comes to Instagram etiquette is to avoid posting more than 3 photos or videos within a 24 hour period. If you just can’t wait and have more to share, Instagram Stories is where you should shift your focus. Here you can post photos, videos, boomerangs, and slow motion content. Get creative with hashtags, location tags, stickers, GIFs, and more! Just keep in mind that there is a limit to how many Instagram Stories people will engage with. Aim for no more than 6-8 posts within 24 hours, or you’ll find that your followers are skipping through your Stories feed in favor of more engaging content. Check out our recent post on how to successfully use Instagram Stories for content marketing!




Adult male holding a DSLR camera on a gimbal to record YouTube videos.


Are you a YouTuber, filmmaker, or just interested in creating video content longer than a minute? Great! IGTV is a great way to blend your Instagram content into your longer media. While IGTV is fairly new, it has very similar features to YouTube, so the same rules apply! Check out our other marketing tips for in-depth advice on building a strong YouTube brand with high audience engagement.


There’s no doubt about it - Instagram is the internet’s top photo sharing platform. With new features being added regularly, Instagram Stories is just one of many amazing ways to share new content and connect with your followers. Speaking of which, those of us here at QQTube would love to connect with you! Be sure to follow us on Facebook and Twitter for daily service updates, social media tips, and real-time support - and check out our Services & Pricing page for an updated list of our many Instagram services. Simplify success and choose quality with QQTube!