When it comes to making the best Instagram Reels, knowing your audience and what they want is key.

If you're focusing on short videos, create Reels between 7-15 seconds long.

If you want to create longer Reels, post Reels that range between 15-30 seconds.

Why so short? Instagram users watch video Reels for an average of 3 seconds - that means you need to catch their attention fast.

What Is The Minimum & Maximum Length For Reels?

Instagram Reels must range between 15 and 90 seconds.

Other features on Instagram - like Instagram Live Video - can be different video lengths, but Reels video content is more brief and designed to capture user attention fast.

How To Upload A Reel

Uploading Reels to your Instagram account takes less than a minute.

To upload a Reel from your camera roll to the Instagram app, follow the steps below:

• Open the Instagram app and tap the + sign on the bottom middle.

• Swipe until you see the Reel tab

• Select your video from your camera roll or tap the Camera option to film in-app.

Follow the on-screen steps to use Instagram's editing tools and post your Reel. It will then appear in your Instagram feed and profile in the Reels tab on your profile page.

Where To Access Reels Insights

You can view your Reels data via the Instagram Insights section by following the steps below:

Open the Instagram app and visit your profile page.

Tap the three horizontal lines on the top right corner.

Scroll down and tap Insights.

Scroll down again and tap Posts.

Tap All and filter by Reels.

From here you can adjust based on timeframe, metric, and reach.

Frequently Asked Questions