With so many social media platforms to choose from, it can be difficult to decide which one works best for your business or personal needs.
That’s why it’s a great idea to try as many platforms as possible before making your decision.
It’s easy enough to determine whether or not a social media platform is the right fit for you or your business, but how do you determine whether or not a platform isn’t the right one? Skip the stress and make the easy choice with the help of today’s blog post. Let’s get started!
The first step in deciding whether or not to stick around on your social media platform is to determine whether or not you’re reaching your target audience. While some social media platforms cater to a wider demographic (like Facebook and YouTube), there are a few platforms that lean one way or another (Tik Tok, Pinterest, and LinkedIn, to name a few).
Being honest with yourself about your brand goals and target audience is key in making a social media platform work for you. So if you’re seeking out customers in a more mature age range, but are putting in a ton of time and effort into Tik Tok, it may be time to rethink your approach.
Similarly, if you’re on the hunt for a youthful and creative audience you might want to skip LinkedIn in favor of something along the lines of Pinterest, TikTok, or Instagram.
That’s not to say that you won’t find unexpected (positive) results if you leave your comfort zone, but if you find that you’re neglecting higher-priority areas of your social media marketing plan in lieu of keeping up with the trends just for the sake of it, it’s time to say goodbye.
Ease of Use
The simplest question to ask yourself is whether or not you’re able to create and schedule content - and engage with your audience - in a user-friendly way without dealing with complex interfaces, scheduling bugs, and other annoying elements.
If you’re having a hard time scheduling content each week, it may be cutting into valuable time that could be spent elsewhere. Wave goodbye to stress and move on to a simpler social media platform - your audience will thank you!
Examining Your Performance
At the core of it all, your social media performance is a huge indicator of whether or not you should stick around on any given platform. You should be keeping a detailed social media audit each month in order to reflect on your performance and improve in the future.
But if you’re not, take a quick look at your analytics. If you’re consistently underperforming on a particular platform (and you’ve already tried investing in social media tools), you might want to consider focusing your efforts on the ones that are working.
That doesn’t mean you should immediately give up as soon as you notice a decrease or plateau in your engagement levels.
You should always utilize as many avenues of improvement as possible including networking, social media tools to beat pesky algorithms, changing your content approach, and advertising your profiles between platforms. But if you’ve given it your all and receiving nothing in return, it’s time to cut ties!
Reflect on Your Brand Goals
Every brand has a unique set of goals - what are yours? Get clear on what it is you want, both long-term and short-term, and be honest with yourself. Can this social media platform help you achieve these goals? If not, why?
And if you do believe this platform is right for you, get clear on the “why” there as well. What concrete reasons can you provide?
For example, if you’re interested in building a strong international audience with multimedia content, then maybe Instagram is a better fit for you than Pinterest. But if you’re seeking a more creative way to increase your click-through rate, Pinterest may be a better fit for you.
It’s all up to you!
The Bottom Line
If you know in your heart that this platform can help you achieve your dreams, but you just aren’t seeing the performance that you want, don’t worry! You can always boost your social media content with social media tools like YouTube Views, YouTube Subscribers, Soundcloud Plays, Pinterests Repins, and much more!
These tools help boost your engagement, putting your content to the front without having to stress over complex analytics.
Every platform has a pesky algorithm that values content that already performs highly, leaving new creators in the shadows without any chance to change their situation.
If it sounds unfair, that’s because it is! The more a content creator brings in with ad revenue, the more the platform benefits, so it’s in their best interest to prioritize viral influencers over the rest of their userbase.
Take back the engagement that’s rightfully yours with social media tools!
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